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Print Advertising

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The Monster Mile Memo - This tabloid sized newsletter is published three times per year (March, July, & November) and reaches 75,000 of Dover's NASCAR ticket buyers each issue (225,000 per year).

Dover's Souvenir Program - This high quality 8 ½ x 11 inch event program is published for each of our two race weekends. With a circulation of 25,000 per event, this publication has reached a collector's status among NASCAR fans.

The Dover Fan Guide is published prior to our June and September events, and has a circulation of 35,000 per issue. It is sent to Season Ticket holders, Corporate Hospitality Clients, and all fans that purchase tickets through our ticket office. The Fan Guide includes facts and information on: Hotels and lodging, camping and RV sites, tickets, race and qualifying times, a facility map, directions to the track, and other facts that make it a good idea for the fans bring this publication along with them on race weekend.

Starting Line-Up - Advertising promotions on our Friday, Saturday, or Sunday Starting Line-Up reaches fans directly. This four-color, high gloss piece is distributed throughout the Speedway to: Skyboxes, Hospitality Villages, and in all Souvenir Programs.

Program "Pocket Inserts" - The Dover Souvenir Program is packaged in a heavy vinyl clear-plastic dust jacket. This protector provides a perfect vehicle to insert coupons, product sampling, promotional brochures, and direct-to-fan printed inserts that get noticed.

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